30 Minute Ooey Gooey Hawaiian Roll Cinnamon Rolls
The easiest, fastest cinnamon rolls ever! Made with Hawaiian rolls for a sweet, soft, pull apart treat with layers of gooey cinnamon sugar and cream cheese icing. Ready in 30 mins!
Ingredients
- 2/3 cup packed light brown sugar
- 2 tsp ground cinnamon
- 9 tbsp unsalted butter softened, divided
- 1/4 tsp salt divided
- 1 12 count pkg Hawaiian sweet rolls
- 3 oz cream cheese softened
- 1 tsp pure vanilla extract
- 1 cup confectioners' sugar
Instructions
- Preheat oven to 350°F. Grease a 9x13 inch baking dish.
- Horizontally slice the entire slab of Hawaiian rolls in half, keeping top and bottom connected.
- Mix brown sugar, cinnamon, 8 tbsp butter, and 1/8 tsp salt into a paste.
- Spread ¾ of the cinnamon paste on the bottom roll half. Replace top. Place in dish. Spread remaining paste on top.
- Bake 18-20 mins until golden. Cool in pan for 5 mins.
- While baking, beat remaining 1 tbsp butter, cream cheese, 1/8 tsp salt, and vanilla until smooth. Beat in confectioners' sugar for icing.
- Spread icing over warm rolls. Serve immediately.
Notes
- Use a long, serrated knife and a gentle sawing motion for the cleanest cut through the rolls.
- Let the baked rolls cool for 5 minutes before icing so the glaze doesn't completely melt into them.
- For extra decadence, add 1/2 cup of chopped pecans or walnuts to the cinnamon sugar mixture.